Marketing and Advertising
The development of a dynamic and diversified marketing program is crucial to the success of any self storage property. Platinum Storage strives to produce the highest ROI possible for all our investors, which ultimately lead to increased sales and revenue. Through our constant testing and ever changing marketing portfolios, we are able to find the most efficient marketing programs, and reduce our marketing expenses while increasing sales leads. We pay close attention to every facility in all markets throughout our entire portfolio adapting to every unique market, and using market trends to create the most efficient campaign for each individual facility.
Our comprehensive marketing strategy consists of a variety of online marketing techniques ranging from local listing optimization to using 3rd party self storage aggregators to create a wide range of possible lead sources online. In addition to these techniques, every one of our facilities is included in our Storage Direct website, which allows them to leverage off a variety of advantages and features including a user-friendly interface, professional sleek look, utility rich features such as online reservations and payments, and benefit from any company-wide search engine optimization "SEO" efforts we engage.
Marketing services included with our management:
- Creation of a an overall marketing plan
- Implement local marketing campaigns
- Creation and optimization of a facility page
- Placement of site on online lead generators
- Oversight of design and creation of all necessary marketing materials and signage on the property
- Oversee flyer and direct mails campaigns
- Development and continual monitoring of a CPC (Cost Per Click) campaign
- Continual tracking and monitoring of all marketing ads, online and print, in order to establish an efficient marketing system specific to every property's market conditions.
- Competitive Analysis and adaptive pricing structure.
- Sales Training and quality Control
- A comprehensive sales training program ensuring maximum conversion rates for every phone and walk-in lead.
- Reduction of expenses associated with lead and phone tracking
- Host charity events when available
- Raise community awareness of the site through community involvement programs